Read out from CattleCon 2025

By Jean-Luc Blakey @ 2025-04-03T13:21 (+1)

Hey Everyone, 

Posting this to share some notes from CattleCon 2025. The notes cover the talks from the event on sustainability, healthy diets and key policy issues for the industry. Hopefully they should be interesting to anyone working on those areas.

Some Context: CattleCon is the annual meeting of National Cattlemen’s Beef Association (NCBA), the event includes presentations from NCBA staff, educational talks, a trade show and meetings of Beef Checkoff committees. 

The NCBA is a marketing organisation and trade association founded in 1898. Its mission is: “To serve the cattle and beef industry by improving the business climate, growing beef demand, and increasing the world’s access to U.S. beef.”  According to 990s the NCBA's annual budget is around $55 million with the majority of its revenue coming from the Beef Checkoff.

The notes are here: https://drive.proton.me/urls/8ENZ5T6KZ4#2onjMymrt6jN 

If you have any questions about the report please get in touch.