Iselda Livoni - Arba Peru's Quick takes

Hello everyone!

We have three new commitments for Peru !!

1-. Sweet Freeze Bakery announces its 100% commitment for December 2024.
Engagement link: https://www.instagram.com/p/C4GcIyVO371/?igsh=NW0zeWFvMWVic3By

Scale: National (Peru)

Schedule: First contact in February 2024, follow-up every 10 days.

Who: ARBA

Failed tactics: There were none from the beginning, communication was very good.

Successful tactics: Direct conversations with the owners, linking them directly with cage-free producers in the area. Phone calls and WhatsApp messages.

Scalability: Sweet Freeze Bakery is a company in the pastry business with excellent acceptance in the districts with the most inhabitants in Lima.

Follow-up: We will keep in touch to request reports and bring producers closer.

2- Red Coffee Shop, announces its cage free commitment to be 100% complete by 2025
Commitment link
https://www.instagram.com/s/aGlnaGxpZ2h0OjE4MDIxNjUzMDI3MTU3MjIz?story_media_id=3358582698278345950&igsh=a2Q1dGVmZjdsZzh5

Scale: National (Peru)

Schedule: First contact in December 2023, follow-up every 10 days.

Who: ARBA

Failed tactics: There were none, from the beginning communication was very good.

Successful tactics: Direct conversations with the owners to directly contact cage-free producers in the area. In-person visit, phone calls and WhatsApp messages.

Scalability: Company in the pastry - cafeteria sector with excellent acceptance in a district that still has no commitment.

Follow-up: We will keep in touch to request reports and bring producers closer.

3- Mascookie Pet Snack, a pet cookie brand, announces its commitment to be 100% complete by the end of 2024.

Engagement link https://sites.google.com/view/mascookiegalletas/noticias

Scale: National (Peru)

Schedule: First contact in February February 2024, follow-up every 10 days.

Who: ARBA

Failed tactics: They liked the idea of making the change after a week of conversations.

Successful tactics: Direct conversations with the owners, linking them directly with cage-free producers in the area. The commitment is aligned with your objective and vision as a company.

Scalability: This important brand has massive distribution in veterinaries, pet shops and soon in supermarkets, it is the first pet food brand to make a cage-free commitment in Peru.

Follow-up: We will keep in touch to request reports and bring producers closer.

Thank you

Hello !

We conducted a new research on the poultry industry in Peru, millions of hens and chickens are used annually to meet the demand for eggs and meat.

ARBA website: https://arba.pe/boletin-arba/como-se-manifiesta-la-crueldad-y-la-falta-de-piedad-en-la-industria-avicola/

YouTube: https://youtu.be/tk_FjJxV0Z0

Instagram: https://www.instagram.com/p/C6eW65VOSKm/

Peru is one of the countries with the highest consumption of eggs and chicken in Latin America, with a high percentage of informal industry that is not visible or transparent through the Peruvian state and its ministry of agriculture.

Have a good week,
Iselda