Empowering the Next Generation to End Factory Farming: Manager of Marketing & Communications
By Operations@NewRootsInstitute @ 2025-03-18T17:22 (+1)
What would it mean to you if you could dedicate your time, talent, and energy to creating a more just and sustainable food system?
Working at New Roots Institute isn't a job for us; it's a commitment to a cause. We are a growing nonprofit dedicated to ending factory farming, and we are seeking a passionate and experienced Manager of Marketing & Communications to join our team!
Is New Roots Institute the right place for you? Here’s what you should know:
- We value having the opportunity to make a difference and aren’t afraid of working hard. We’re looking for people who possess the resilience and determination to excel in fast-paced and demanding roles while understanding how to differentiate between working really hard (good) and unsustainable self-sacrifice (not so good).
- We continuously question our own biases and assumptions and adapt when we recognize we’re wrong. We’re looking for people who are self-aware and know how to put their ego aside to achieve shared goals.
- We're results-oriented, strive for excellence, and are looking for people who can say they never miss deadlines.
- Giving and receiving honest and direct feedback is foundational to our culture. We're looking for people who are eager to use constructive feedback to grow, and help others to grow, both personally and professionally.
- Because we work remotely, proactive communication and quick responses are key to building trust and working effectively together. We’re looking for people who excel at keeping everyone updated.
- We genuinely enjoy working together and look for ways to have fun, despite the tragic nature of what we are up against. Check out our Rotten Truth series on YouTube to see how we use humor to grapple with the grim reality of factory farming.
In this role, you will:
- Develop and implement comprehensive content strategies to achieve organizational goals.
- Maintain consistent messaging across diverse platforms, including website, social media, email, and print.
- Adapt content effectively for different audiences and segments while preserving core messaging.
- Craft clear, persuasive, and engaging content across various formats, including website, blog, email, social media, and print marketing materials.
- Lead email marketing campaigns, including strategy, content creation, and execution.
- Utilize email marketing platforms and analytics to track performance and optimize campaigns.
- Work with content management systems (CMS), digital advertising platforms, and social media tools.
- Apply SEO principles and digital marketing best practices to enhance content discoverability.
- Interpret data to inform content strategy decisions and optimize content performance.
- Translate organizational values into compelling content that resonates with target audiences.
- Effectively communicate organizational impact to diverse stakeholders, including donors, supporters, and the general public.
This role requires someone who is:
- Experienced in developing and implementing comprehensive content strategies.
- Proficient in email marketing platforms and analytics.
- Experienced with content management systems, digital advertising, SEO principles and social media tools.
- A skilled writer, capable of crafting clear, persuasive, and engaging content.
- Able to work effectively with creative and marketing specialists.
- Highly organized and possesses strong project management skills to coordinate content across channels.
- Skilled in facilitating productive collaboration between departments.
- Passionate about and understanding of mission-driven communications.
- Experienced in translating organizational values into compelling content.
- Able to effectively communicate impact to diverse stakeholders.
Other requirements:
- A minimum of 7 years of equivalent experience in marketing and/or communications.
- At least 2 years of people management experience is preferred.
- Shared vegan and anti-speciesist values. No one on our team consumes animals or animal products or believes that non-human animals can ethically be treated as resources for human use.
This is a full-time, remote position with a salary of $70,000 per year, plus a comprehensive benefits package, including health, dental, and vision insurance; and unlimited PTO.
We value diversity, equity, and inclusion and are committed to creating a workplace where everyone feels welcome and respected. We strongly encourage individuals from all backgrounds to apply, especially those who identify as Black, Indigenous, LGBTQIA+, people with disabilities, and people from the global majority. Please note that we are only considering applicants based in the United States at this time.
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To Apply:
Please follow the “Apply for this position” link to tell us why you are interested in New Roots Institute and to submit your resume. Applications will be reviewed on a rolling basis. We hope to fill this position as soon as possible.
You can direct questions to Carrie Moran, the Hiring Manager, at carrie@newrootsinstitute.org