FAST Victory: Belmond announces its global cage-free commitment by 2030

By Patricia Suarez, Sandra Limande @ 2024-09-27T01:04 (+1)

Hello everyone!

We are excited to share that Belmond has officially announced its global cage-free commitment. This achievement is the result of a joint effort between Sinergia Animal and Compromiso Verde.

After Belmond initially disregarded our campaign in Peru, we decided to work alongside Sinergia Animal, each applying pressure independently, to push their headquarters for a global commitment. Following some meetings where the company engaged with each organization individually, we successfully negotiated a commitment that applies to their hotels, trains, safaris, boats, and restaurants worldwide, with full implementation by 2030.

Commitment link: You can see the commitment on their website.

Scale: Global

Timeline: First contact in June, biweekly follow-up.

Who: Compromiso Verde and Sinergia Animal

Unsuccessful Tactics: Compromiso Verde led a local campaign for Belmond in Peru, but we got no response.

Successful Tactics: 

• Contact the headquarters directors.
• Show photos of our local campaign and tell them what a global campaign could look like.
• Send the cage-free commitments from other recognized hotel chains.
• Pressure from two organizations to publish the commitment.

Scalability: This commitment is important because Belmond has 47 properties in 28 countries and territories, with 32 hotels, six tourist trains, seven river cruise boats and two safaris.

Follow Up: We will stay in touch to request reports on the progress of the implementation.

Thank you!